Marketing & Communications Advisory

Big Brand Thinking. Built for Growing Businesses.

Strategic marketing & communications leadership for brands navigating growth, transformation, and launch.

Leadership across Consumer Brands and Technology Companies

Capabilities

Helping brands navigate change with clarity and confidence.

Moments We Support

  • Launching new products or services
  • Repositioning or evolving a brand
  • Preparing for growth or scale
  • Optimizing marketing investment and effectiveness
  • Building or restructuring marketing and agency teams

Areas of Focus

  • Brand Positioning & Communications Strategy
  • Integrated Marketing Leadership
  • Product Launch & Go-to-Market Strategy
  • PR, Influencer & Partnership Strategy
  • Media Strategy & Investment Optimization
  • Retail Media & eCommerce Marketing
  • Agency Leadership & Cross-Functional Team Management
Offerings

Ways to work together.

Pricing shared on request · Scoped per engagement

Strategic Advisory

Flexible support for founders and leadership teams.

Senior marketing and communications counsel on business priorities, brand decisions, launches, organizational challenges, and growth opportunities.

Project-Based Engagements

Focused support for critical business initiatives.

Support for product launches, brand positioning, communications strategy, go-to-market planning, retail and shopper marketing initiatives, marketing effectiveness, and other high-priority projects.

Fractional & Interim Leadership

Experienced marketing leadership when and where you need it.

Embedded support for organizations navigating growth, transformation, team transitions, parental leaves, leadership gaps, or periods of change.

Carly McConnell

Carly McConnell

Founder & Principal

McConnell Marketing & Communications helps brands navigate growth, transformation, and launch through strategic marketing and communications leadership.

Founded by Carly McConnell, the firm brings 15+ years of experience leading marketing initiatives across consumer brands and technology companies, including Philips Avent, Philips Sonicare, Samsung, American Express, IBM, LiveRamp, and Simulmedia.

Contact

Let's build what's next.